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Kova & T

www.kovaandt.com

Kova & T was established as a rebuttal to the over-stylized jean brands prevalent in today's market. Foregoing the bells and whistles of excessive stitching, whiskering, and fading, these jeans serve as staple items, complimenting any wardrobe and style of dress. There is no visible branding, only the faintest subtle embroidery on the side seams that blend naturally. The jeans are offered in the highest quality Japanese denim and retain their shape even after multiple washes.

Kova & T is meant to do two things that other jean lines have long forgotten in their pursuit of grommets and appliqués: high-quality and flattering fit. Nothing detracts from a women’s look more than ill-fitting clothing, so the pair set out to design denim (and clothing) that they themselves would wear. Says co-founder Dasha Zhukova, “I never had any intention to be involved in fashion. Then I couldn't find a pair of jeans the way I wanted it, and then I couldn't find a plain white tee exactly the way I wanted it, and so on.”

The line is co-designed by childhood friends Dasha Zhukova and Christina Tang, each of whom brings her unique take on fashion to the brand. Inspired by their surroundings (Russia and London, and Los Angeles and China, respectively) as well as their large circle of stylish friends, the ladies of Kova & T cite Carine Roitfeld, Vivienne Westwood and Emanuelle Alt as personal style icons. Each denim piece is printed with the signature of its designated namesake, an ode to their friends who inspired the designs. Starting with Fall 07 Kova & T will debut a full women’s wear line, introducing corduroy, wool and cashmere into the collection.

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